Thailand Welcomes 26 Million Tourists in 2024

On October 1st, 2024, Mr. Sorawong Thienthong, the Minister of Tourism and Sports, announced that from January 1st to September 29th, 2024, Thailand welcomed over 26 million international tourists, generating approximately 1.214 trillion baht. TAT to Launch Key Events to Revive Tourism, Aims for 3 Trillion Baht Revenue Target The top five countries contributing the […]

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TAT to Launch Key Events to Revive Tourism, Aims for 3 Trillion Baht Revenue Target

On September 12th, 2024, Ms. Thapanee Kiatphaibool, the Governor of the Tourism Authority of Thailand (TAT), outlined Thailand’s tourism strategy, supporting government policies with various events aimed at boosting tourism. TAT Launches ‘Amazing Thailand: Your Stories Never End’ to Boost Tourism After initial talks with the new Minister of Tourism and Sports, Thapanee expressed confidence […]

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Tourism revenue to miss state target by B500bn

The most realistic scenario for Thai tourism revenue this year is 3 trillion baht, missing the government goal of 3.5 trillion baht, as many target markets have been hit by an economic downturn, according to the Tourism Authority of Thailand (TAT). Thailand falls by more than 10 places in tourism ranking As of June 2, […]

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Thai government aims to generate 90 billion euros in tourism revenue by 2024

BERLIN (NNT) – At “The Amazing Thailand Networking Event” held in Germany, Thailand presented its vision and policies to drive the country’s tourism industry and connect regional tourism. The event is part of the Internationale Tourismus-Börse Berlin 2024 (ITB Berlin 2024), the world’s largest tourism trade fair. Thai PM Srettha Leads Discussions with Major French […]

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TAT Targets 3.5 Trillion Baht Tourism Revenue in 2024

BANGKOK (NNT) – The Tourism Authority of Thailand (TAT) has set a revenue target of 3.5 trillion baht for 2024, with 2.5 trillion baht expected from international tourists and 1 trillion baht from domestic tourism. TAT Aims to Attract One Million Hong Kong Tourists Announcing plans to enhance tourism quality and promote sustainable practices, TAT […]

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Phuket Generates Highest Tourism Revenue

BANGKOK, Dec 15 (TNA) – Phuket generated the highest tourism-related revenue among all provinces, at 127.93 billion baht, according to deputy government spokeswoman Tipanan Sirichana. Ms Tipanan said Prime Minister Prayut Chan-o-cha initiated the Phuket Sandbox scheme to start country reopening to welcome visitors to the island province. The scheme was successful and expanded to […]

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Government Eyes Soft Power as Revenue Source

BANGKOK (NNT) – The Thai government is looking to expand its soft power through delicacies, fashion, films and festivals. Speaking at the handover ceremony of the “Thailand Biennale, Chiang Rai 2023” event, Prime Minister Gen Prayut Chan-o-cha said cultural attributes will help generate more income for the nation. He noted that the government is now […]

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