BANGKOK (NNT) – The Tourism Authority of Thailand (TAT) has set a revenue target of 3.5 trillion baht for 2024, with 2.5 trillion baht expected from international tourists and 1 trillion baht from domestic tourism.

TAT Aims to Attract One Million Hong Kong Tourists

Announcing plans to enhance tourism quality and promote sustainable practices, TAT Governor Thapanee Kiatphaibool said efforts will include boosting tourism in secondary cities and reducing dependence on any single market, adding that the agency’s upcoming “365 Days, Marvellous Thailand Every Day” campaign is expected to encourage more frequent and diverse domestic travel.

Full story: National News Bureau of Thailand

Reporter: Krajangwit Johjit
National News Bureau of Thailand