Thailand Targets 33 Million Visitors Under New ‘quality Tourism’ Strategy

BANGKOK, Thailand — Thailand is actively repositioning itself as a premier global destination under a new value-over-volume strategy, having already welcomed over 14 million international arrivals in the first five months of 2026. The Ministry of Tourism and Sports has expressed strong confidence that the Kingdom will exceed a total of 33.2 million foreign visitors […]

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Thailand Unveils Four-year Tourism Strategy Focused On High-value Visitors

BANGKOK, Thailand — The Tourism Council of Thailand (TCT) has presented Prime Minister Anutin Charnvirakul with a comprehensive four-year strategic plan aimed at shifting the country’s tourism model toward attracting high-spending visitors, emphasizing quality over quantity as regional competitors accelerate their own tourism investments. Thailand Prepares To Halve Visa-free Stay For Tourists From 60 To […]

5 mins read

TAT Inspires Travel across Thailand with LISA through ‘Feel All the Feelings’

Bangkok, 28 April 2026 – The Tourism Authority of Thailand (TAT) is encouraging travel across the country with Amazing Thailand Ambassador LISA through the “Feel All the Feelings, Seeking Thailand’s Wonders”. The initiative invites travellers to discover the diversity of Thai destinations and turn their trips into rejuvenating experiences. Running from 1 May to 31 […]

8 mins read

TAT unveils the inspiration behind “feel all the feelings” featuring Lisa

Bangkok, 22 April 2026 –The Tourism Authority of Thailand (TAT) has unveiled the official behind-the-scenes VDO of its latest TVC, “feel all the feelings,” featuring Lalisa “LISA” Manobal as the Amazing Thailand Ambassador. The campaign aims to comprehensively convey the charm and emotional depth of Thai tourism. In addition to the inherent beauty of various […]

12 mins read

Thai Tourism Sector Could Lose 15-17% of Revenue If Baht Strengthens Beyond 30 Per US Dolla

BANGKOK – Thailand’s tourism sector could lose 15-17 percent of its revenue if the baht strengthens beyond 30 per US dollar, a former governor of the Tourism Authority of Thailand has warned, as industry stakeholders also forecast a slowdown in Songkran bookings amid rising costs and environmental concerns, the Bangkok Post reported. Thailand to Launch […]

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