When Places Become Brands! An art of place branding to increase value, revenue and sustainability
Assistant Professor Ake Pattaratanakun from Chulalongkorn Business School, shares his insights on current place branding as a way to increase revenue, values and sustainability. Ban Thad Thong Road, this location recalled a home to sports shops and auto spare parts. Not anymore! Just in recent years, the 1.5-kilometre road has served as a vibrant culinary […]












