PATTAYA — Tourism operators in Pattaya are calling on the government to address longstanding issues such as fraud, sex worker decriminalization, and cannabis regulation following the release of a BBC Three documentary that spotlighted the city’s nightlife and sex industry. The documentary, Thailand: The Dark Side of Paradise, has sparked debate about Pattaya’s image and its impact on the tourism sector, the Bangkok Post reported.

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Thanet Supornsahasrungsi, president of the Association of the Chonburi Tourism Federation, acknowledged the documentary’s partial accuracy but emphasized the need for structural reforms. He proposed the creation of a legally designated red-light district to confine sex work to specific zones, similar to models in other countries, ensuring it does not disrupt family-friendly tourism. He also urged the government to decriminalize sex work to provide workers with legal protections and welfare benefits.

With the Bhumjaithai Party leading the new government, Thanet called for stricter regulation of cannabis stores, which have proliferated since legalization. He advocated limiting consumption to medical purposes and enforcing laws to prevent recreational use. Additionally, he stressed the importance of enhancing tourist safety to combat fraud and crime, which tarnish Thailand’s reputation.

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There’s so much more to Thailand than Walking Streets and Pattaya

Every content creator they have interviewed have released videos calling the BBC out for their manipulation and lies on this documentary. pic.twitter.com/kufV0LJtwt

— James Goddard (@JamesPGoddard90) September 14, 2025

The Tourism Authority of Thailand (TAT) downplayed the documentary’s potential impact on the UK market, which contributes roughly one million arrivals annually. TAT Deputy Governor for Europe, Africa, the Middle East, and the Americas, Chiravadee Khunsub, noted that many British tourists are repeat visitors who appreciate Thailand’s diverse attractions beyond nightlife.

Pattaya has evolved into a multifaceted destination offering botanical gardens, water parks, golf courses, and marine activities, though its nightlife remains a draw. The association continues to promote family-friendly experiences to influencers and travel agents during familiarization trips.

The documentary faced criticism online for its perceived negative bias, highlighting challenges faced by destinations balancing authenticity with broader appeal. TAT remains proactive in promoting Thailand’s positives, including campaigns featuring Thai-British Formula 1 driver Alex Albon.

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From January to August this year, Thailand welcomed over 708,000 British tourists, reflecting sustained demand despite media scrutiny.

-Thailand News (TN)