BANGKOK (NNT) – The Tourism Authority of Thailand (TAT) has set a revenue growth target of 7.5% for 2025, aiming to reach 3.4 trillion baht. The goal aligns with the government’s plan to make 2025 the “Thailand Grand Tourism Year” part of the broader “Ignite Thailand” scheme, which seeks to transform the tourism sector into one of the fastest-growing nations’ eight economic pillars.

TAT Launches ‘Amazing Thailand: Your Stories Never End’ to Boost Tourism

During the TAT Action Plan 2025 meeting, TAT Governor Thapanee Kiatphaibool outlined ambitions for Thailand to enter the top 14 most-visited countries and improve its standing on the sustainable tourism index. With a budget of 6.23 billion baht for 2025, the agency targets a tourism revenue increase of 5-7.5% next year, with foreign tourist arrivals expected to hit 40 million and domestic trips projected at 220 million. The average spending per foreign tourist is estimated at 57,180 baht, while domestic tourists are expected to spend at least 4,000 baht per trip.

Full story: National News Bureau of Thailand

Krajangwit Johjit
National News Bureau of Thailand