Loud & Clear’s Brian Becker is joined by Dr. Robert Epstein, Senior Research Psychologist at the American Institute for Behavioral Research and Technology, and David Ahmad, president of Subgraph, an open-source tech security company, to discuss whether Google is reshaping our preferences in the 2016 presidential elections.
Both guests suggest that Google, the world’s top search engine, could proactively direct voter preferences using what they have labeled a Search Engine Manipulation Effect (SEME). According to Epstein, SEME is a means by which search results can be reshuffled in a manner that favors one or another candidate, or one or another viewpoint, perhaps depending on Google’s views on who is best for the US or for the company. Epstein claims that SEME could shift political preferences up to 20 percent among undecided voters.
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