Lovers of Flora and Fauna will find new opportunities to further develop horticultural and agrotourism, expected to be a promising new future niche-market, at Thailand’s garden show, the Royal Flora Ratchaphruek 2011.

To be held in the Northern Capital of Chiang Mai between 14 December 2011 – 14 March 2012, the Expo will be spread out over an 80-hectare area, a lush and refreshing display of colourful plants and flowers and greenery from Thailand and 30 countries. In view of the linkage between nature conservation and the health-and-wellness phenomena, the Expo will be accompanied by three separate scientific International Symposiums on 1) Medicinal and Aromatic Plants; 2) Tropical and Subtropical Fruits; and 3) Orchids and Ornamental Plants.

The events are also very special occasions for the Thai nation and the Thai people as they commemorate the auspicious 84th Birthday of His Majesty the King (the 7th 12-year cycle of life in Asian tradition) and the 80th Birthday of Her Majesty the Queen. Due to the prominent role played by agriculture in Thai economic, social and cultural life, both Their Majesties have spent their lifetimes for the cause of environmental sustainability, water and nature conservation, poverty alleviation. All their efforts over the years will be highlighted at the Expo.

For the travel trade, consumers, agro-scientists, conservationists and all those keen to help tackle global warming, climate change and such looming challenges of the 21st century, this is the place to be. Organisers are particularly seeking to encourage school-trips from around the world as the dates will fit perfectly with the holiday season.

For further details on accommodation, programmes, timings and registration www.royalflora2011.com

News source: www.tatnews.org

Tourism Authority of Thailand

Established in 1959, Tourism Authority of Thailand has continuously spent more than half a century promoting the country’s tourism until today. With the clear vision for world-class excellence in the promotion of modern tourism marketing, TAT has attached significance to sustainable tourism and the promotion of the identities and grace of Thainess, to create the balance of economic, social and environmental concerns.

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