King Bhumibol is universally revered among the people of Thailand. This benevolent monarch has done more than his share to aid in rural development around the country. Over the years he has been dedicated to improving the lives of the nation’s poor and creating a sustainable agricultural industry for Thai farmers.

In many provinces the projects of the King’s initiative can be seen, both agriculturally and also where infrastructure is concerned. Having given so much of his time to these causes, it’s easy to see why he is held in such high regard by his people.

Just as the celebrations fade from His majesty’s 60th anniversary of his ascension to the throne, the King celebrates his 80th birthday this year.

The Tourism Authority of Thailand, Federation of Thai Industries, Thailand Convention & Exhibiton Bureau and Thai Airways have joined forces to offer study tours of the King’s projects entitled ‘Royal Initiative Discovery’.

To drum up some activity in the low tourist season, this study tour wishes to promote and place in the market MICE-Meetings, Incentives, Conferences and Exhibitions- in hope of promoting domestic tourism and raising environmental awareness.