BANGKOK (NNT) – Commerce Minister Phumtham Wechayachai has announced a crackdown on the sale of counterfeit branded products online, highlighting the urgency to address the infringement of property rights, which could damage Thailand’s international reputation.

Counterfeit Goods Worth 173 Million Baht Destroyed

According to Phumtham, the Department of Intellectual Property (DIP) has been tasked with educating small and medium enterprises about patenting their products for protection against imitation. The agency also plans to promote more GI (geographical indication) products to leverage Thailand’s soft power globally.

DIP Director-General Vuttikrai Leewiraphan detailed a forthcoming memorandum of understanding between 30 copyright owners and three leading online platforms – Lazada, Shopee, and TikTok Shop. The agreement is expected to enhance the fight against piracy, allowing direct reporting of infringements.

Full story: National News Bureau of Thailand

Reporter: Krajangwit Johjit
National News Bureau of Thailand