China’s Geely Launches ‘Zeekr’ Luxury Electric Car Brand to Compete With Tesla

Chinese automaker Geely plans to roll out a new brand of luxury electric vehicles (EVs) to compete directly with Tesla, which is trying to muscle its way into China’s domestic car market.

According to Reuters, the new brand “Zeekr” will be part of Geely’s forthcoming EV company Lingling Technologies, a potentially game-changing new firm that will market EVs separately from gas-powered vehicles.

Geely’s founder and chairman, Chinese billionaire Li Shufu, told Reuters Zeekr would be “like Mercedes-Benz” – that is, up-market luxury cars sold from custom showrooms in downtown city areas for fixed prices. The same marketing tactic is used by California-based Tesla, which has attempted to enter China’s massive auto market in recent years, including opening a gigafactory in Shanghai.

Full story: sputniknews.com

By Morgan Artyukhina
Sputnik International