Capping off a year of stellar growth in Thailand, Facebook just hit a major milestone in passing 6.5 million members in the country. The stat is significant as it means that more than one in ten of Thailand’s population (officially 63.5 million) is – on average – registered on the service, a huge increase which has seen the country consistently ranked as one of Facebook’s fastest growing markets this year.
The actual number of users – 6,732,780 is estimated by Facebook – is particularly impressive given Microsoft Thailand’s estimation that there are 24 million in country online, which would mean that Facebook is reaching more than 25 percent of its accessible audience. However, the exact accuracy of these figures can be questioned as it does not include mobile internet, which is/may be the only access point for those without laptops or fixed-line access.
Thailand’s appetite for all things digital and technology has continued to growth this year – as Google’s Zeitgeist report shows – Facebook’s growth from an estimated 2.5 million members in January comes in a year where it overtook Hi5 as the country’s dominant social network, while high-end smartphones including the iPhone, BlackBerry and Android-based devices has seen their market presence increase enabling more and more Thai residents to access the internet, including Facebook and other social networks, on the go.