As part of its commitment to “return happiness to the people”, Thailand’s coup regime has arranged the live broadcasting of all 64 World Cup matches on Thailand’s free TV.

When the army launched a coup on May 22, 2014, it quickly seized control of TV stations and allowed only the airing of army announcements and patriotic songs from the Cold War era. It has since then eased restrictions on some TV programs but mainstream media remain strictly regulated.

The free telecast of World Cup games was cheered by many Thais many of whom were unable to watch the games in 2012 due to TV licensing issues.

It is the latest measure offered by the junta to improve public support for the coup. Since last week, ‘happiness’ festivals were organized across the country providing free haircuts, free food, free massage, and free health check-ups. Soldiers entertained big crowds in traditional protest venues. The junta also announced the free screening of “The Legend of King Naresuan”, a film about a revered leader who defended and expanded the reach of the Thai kingdom. The proposed train fare hike was also delayed to make the people happy.

Read more: globalvoicesonline.org Written by Mong Palatino