Tobacco giant Phillip Morris hasn’t precluded phasing out cigarette sales in the future, according to its chief executive.

“I believe there will come a moment in time where I would say we have sufficient adoption of these alternative products… to start envisaging, together with governments, a phase-out period for cigarettes,” CEO Andre Calantzopoulos said in an interview with the BBC.

“I hope this time will come soon,” he added.

As the world’s biggest cigarette maker Phillip Morris gets most of its profits from selling traditional cigarettes. While the number of regular smokers is falling, by 2025 there will be still a billion of them, said Calantzopoulos.

Full story: rt.com