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TAT signs MOU with Alitrip to boost Quality Tourism from China

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Chinese Tourists in Taiwan

Chinese Tourists in Taiwan. Photo: Jiang.


Shanghai, 16 November 2016 – The Tourism Authority of Thailand and the giant Chinese Online Travel Agent, Alitrip have recently signed a Memorandum of Understanding to boost their online cooperation in promoting Thailand at the China International Travel Mart (CITM) in Shanghai, People’s Republic of China.

The MoU, signed by Mr. Yuthasak Supasorn, the TAT Governor, and Mr. Li Shao Hua, Chief Executive Officer of Alitrip, is designed to raise the quality of Chinese tourism to Thailand and enable the TAT to promote FIT Market focussing on luxury travel, health & wellness, sports, etc. Both sides will cooperate to specifically target these groups of travellers, and undertake joint marketing campaigns to promote the packages.

Mr. Yuthasak Supasorn, TAT Governor said, “China is the biggest source of tourists to Thailand and this MOU marks a new milestone in the relationship between our nations. We will be able to jointly work on marketing and publicity and promote the best ways Chinese visitors can enjoy Thailand via one of the best known web platforms in China PRC.”

AliTrip is an online travel business and marketing platform under the Alibaba group. The online platform currently has over 10,000 sellers who provide airline tickets, hotel and holiday packages, hotel booking services, tour guides and visa application services. The site also has an online payment process and customer protection scheme.

Source: tatnews.org

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Tourism Authority of Thailand
Tel: +66 (0) 2250 5500 ext. 4545-48
Fax: +66 (0) 2250 0246
E-mail: prdiv3@tat.or.th
Website: www.tatnews.org
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