More than 250 people died in almost 2,400 road accidents in the first four of the “seven dangerous days” of the New Year holiday season, with drink-driving still the major cause despite harsh preventive measures.

The number of traffic deaths rose 11.4% from the first four days of the holiday period a year ago. In the “seven dangerous days” of the festive season last year, road fatalities totalled 341, a decline of 7% from the same period a year earlier.

Read more: Bangkok Post