Apple unplugged the rumor mill and fired up new hype machine today, announcing the next-generation iPad and an upgraded Apple TV.

“Apple has feet in in the post-PC future,” said Apple chief executive Tim Cook, kicking off the event by saying that Apple has sold 172 million “post-PC” devices, including the iPhone, iPad, and iPod, accounting for 76 percent of the company’s revenues in the fourth quarter of 2011. “It plays to our strengths, it’s what we love to do.”

Read more: venturebeat.com