Facebook will force ads on all of its users, including those who use ad-blocking programs to avoid them, by changing the way ads are loaded into its desktop website, the company said, claiming it is doing so more out of principle than for profit.

The social media giant will make advertisements indistinguishable from other content on its desktop website by removing the signifiers in digital ads that ad blockers detect.

Facebook believes that such a move will force ad blockers to resort to analyzing the content of ads and other materials posted on Facebook, which is a too costly and laborious process, ultimately meaning that the company will now freely deliver ads to its users despite their efforts to avoid them.

Full story: rt.com