BANGKOK, 5 January 2010 (NNT) – As the number of European tourists to Thailand has been dropping, the Tourism Authority of Thailand (TAT) has come up with many campaigns to entice high-end travelers to visit the country.
TAT Deputy Governor of Europe, Africa, Middle East and America Markets, Jutaporn Roengronasa, revealed that the TAT has adjusted its strategies to stimulate interest among European travelers enticing them to come to Thailand. The strategies will focus on the TAT’s participation in a number of road shows and trade fairs in Europe.
With the sluggish European economies, the strengthening of Asian currencies, and the fact that many countries have started to collect passenger duty tax since the beginning of this year, the TAT expected the number of lower and middle class travelers to drop. The aim of the campaign was to increase the number of high end travelers to compensate for the reducing income from lower- and middle-class tourists, said the Governor.