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Premium beer from Thailand gains major distribution across US

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Singha Corporation Co, a subsidiary of Thailand-based Boon Rawd Brewery Co, has tapped new distribution and brand representatives for its Singha Beer across all 50 states, securing positions on the menus of a range of bars, lounges and restaurants across the US.

Singha North America director of business development and operations Charles Chaicharee said that it is the company’s intent to put Singha Beer at the top of consumer consciousness in the premium import beer market.

Singha Beer is said to be a full-bodied, premium lager with strong hops characters, and is brewed from malted barley, fine hops and pure artesian water.

The beer already boasts strong presence in nearly 50 markets throughout the world, including Europe and North America, and in all 50 US states under full compliance with FDA regulations and approval of each country.

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