As budgets are being tightened due to the global recession, airlines have been forced to cut their overall investment in IT. However, they are still spending out on the technologies that are known to help reduce distribution costs and improve services.
One change that visitors to Thailand will soon see is a number of self check-in kiosks, which are expected to become the norm by 2012.
Paul Coby is the SITA Chairman and British Airways CIO. In a recent interview with the Bangkok Post he stated that: “The drop in IT investment by airlines is a direct response to the US$80 billion (2,720 billion baht) in revenue that is expected to disappear this year due to falling passenger demand in our industry.”
In order to boost tourism, the Tourism Authority of Thailand (TAT) and MasterCard have launched a new travel campaign called “72 Hours Amazing Thailand, Hua Hin & Beyond,” which will target a number of areas, including Samui.
In order to tempt tourism back to the Land of Smiles a number of agreements and alliances are being formed such as between Air France and Bangkok Airways, which will offer French tourists terrific savings.