TUI Nordic, a leading Scandinavian tour operator, is urging Thai hotels to diversify their client base, saying too large a share for any one particular group could make some guests from other countries uncomfortable.

Chief executive Christian Clemens said a nascent problem has been perceived in terms of one group of guests dominating the hotel scene in Pattaya and Phuket.

Some European tourists who prefer a peaceful atmosphere and taking the time to learn the local culture have expressed discomfort with the dominance of this group.

Read more: Bangkok Post