Retail business operators reveal customer spending is higher this year as the new school semester and the election are approaching.

Meanwhile, as the competition gets more intense, retailers are planning unique marketing strategies in order to attract more customers.

Director of Market Strategy for Big C Public Company, Worawan Pienlikitwong, stated that customers are spending vigorously during the second quarter compared to last year as the first semester of new school year is approaching.

Read more: TAN Network