Honda BRIO Makes World Premiere in Thailand
Bangkok, Thailand, March 17, 2011 – Honda Automobile (Thailand) Co., Ltd. (HATC), Honda’s automobile production and sales subsidiary in Thailand, unveiled its highly-anticipated Honda BRIO which makes its world premiere debut. The latest innovation from Honda is expected to raise the bar and set a new standard for eco-cars in terms of design, packaging, cabin comfort and fuel-efficiency in Thailand. The starting price will be 399,900 baht, with an annual sales plan of 40,000 units. (1 baht = approximately 2.7 yen)
Honda BRIO is being developed with Honda’s advanced technologies, while further advancing Honda’s “man maximum, machine minimum” concept*1. Being developed as a commuter car which is easy-to-use even in urban areas, the Honda BRIO adopts an easy-to-handle compact body while ensuring sufficient cabin space achieved through highly efficient packaging. With this vehicle, Honda thoroughly pursued the creation of an advanced exterior form, which is compact while asserting a strong presence.
The BRIO is equipped with Honda’s 1.2-liter 4-cylinder i-VTEC engine delivering 90 horsepower. This i-VTEC engine combines stress-free driving throughout the rpm range with outstanding fuel economy of 5 liters/100km*2. Its fuel economy-enhancing technologies and nimble performance makes the compact car enjoyable and fun to drive. Emissions from the Brio meets the stringent Euro 4 emission standards.