The Tourism Authority of Thailand (TAT) will ask the government for Bt8.4 billion to finance its new 2011-2012 tourism campaign, “Miracle Thailand”.

The Cabinet will be asked to approve the budget by next month before the new financial year kicks off in October. This new campaign will replace TAT’s long-running “Amazing Thailand” theme.

Prime Minister Yingluck Shinawatra, who presented her government’s tourism policies to the Cabinet, hopes to boost total visitors to 30 million per year in the next four years. The private sector has predicted that the country would have more than 19 million tourists this year. The new government is also hoping to boost tourism income to Bt2 trillion per year by 2016.

Read more: The Nation

By The Nation