TAT focuses on spending, not numbers
The Tourism Authority of Thailand’s returning deputy governor for international marketing, Juthaporn Rerngronasa, has unveiled several strategies to approach a range of potential markets this year.
Juthaporn was reappointed to head the international marketing department following an internal management reshuffle supervised by the TAT’s new governor, Suraphon Svetserni.
“This year, the authority will not aim at luring higher numbers of visitors, but will try to encourage visitors to spend more money while staying in the country,” she said.
She added the agency would approach targeted markets through online and new-media channels, which are cheaper than conventional advertisements. Younger travellers in developed countries are the target.
The TAT has also prepared a campaign – “Amazing Thailand Amazing Value” – which is aimed at shoppers from across the region. Moreover, it will promote new tourist attractions to lure repeat visitors.
