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Royal Enfield eyes Thailand

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Royal Enfield, the world’s oldest motorcycle manufacturer, is looking for Thai firms to distribute its products throughout Southeast Asia.

The company is also looking for firms to produce parts for both Royal Enfield and its Bullet bikes.

Headquartered in Chennai, Royal Enfield produces about 50,000 heritage British bikes each year for markets in 25 countries. The motorcycles retail at 85,000 to 204,000 baht in India and at varying prices in other markets.

Prices for imported fully built motorbikes remain high in Thailand and India thanks to both countries’ steep duty, said chief executive Dr Venki Padmanabhan, who is in Bangkok to organise Discovery Days in Thailand on Sept 14-17 to seek strategic business partners.

(Bangkok Post)


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