BANGKOK (NNT) – The Tourism Authority of Thailand (TAT) has launched an innovative campaign in collaboration with TikTok Thailand to celebrate Songkran 2024. Participants can win prizes totaling more than half a million baht.

104 million baht approved to promote Maha Songkran World Water Festival

According to TAT, the “Songkran 2567” campaign aims to showcase the rich cultural traditions of Thailand’s New Year festivities to a global audience, encouraging both Thai and international tourists to explore and share the joy of Songkran.

Participants are invited to create and share video content on TikTok that captures the essence of Songkran, from the excitement of water fights to the serene beauty of traditional ceremonies.

Full story: National News Bureau of Thailand

Krajangwit Johjit
National News Bureau of Thailand