TikTok, the online video-sharing platform, has become the most popular online shopping platform among Thais aged up to 29, according to a survey conducted by the Trade Policy and Strategy Office (TPSO).

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The survey was conducted among 4,699 respondents throughout the country.

The platform has gained popularity as an online commerce platform among youth, as it emphasises happiness and entertainment, so-called “Shoppertainment”, through live streams and short videos created by users and influencers.

Full story: thaipbsworld.com

By Thai PBS World