ROI ET (NNT) – The 23rd edition of the World Jasmine Rice Festival is being held in Roi Et province from December 11 to 13. This annual three-day event, dedicated to showcasing Thai Jasmine rice to global markets, features advancements in rice production, processing, and technology for enhancing product value.

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According to Minister of Agriculture and Cooperative Captain Thammanat Prompao, the festival’s role is to attract international importers and showcase Thai rice. A highlight of the event is the ’Tung Kula Rong Hai’ jasmine rice, a unique variety from Roi Et known for its whiteness, softness, and fragrance. This rice is a Geographical Indication (GI) product, highly regarded worldwide for its quality.

The event serves as a platform to showcase modern technology and innovation as vital tools for adding value to Thailand’s agricultural products and providing local farmers with best practices to help enhance their production.

Full story: National News Bureau of Thailand

Reporter: Woraprat Lerpaisal,
Rewriter: Krajangwit Johjit
National News Bureau of Thailand