Study says Bing and Yahoo searches more effective than Google

A new Experian Hitwise report concludes that Yahoo Search and Microsoft’s Bing provide users with a higher search success rate.

That raises an interesting question, which we’ll get to in a minute. But first the Experian Hitwise numbers:

· 81.4% of searches using search.yahoo.com — which is powered by Microsoft’s search technology — resulted in a visit to a website, which Experian deems a “success.” That percentage is down ever-so-slightly from 81.63% in June.

· Bing logged a July success rate of 80.4%, down (again, slightly) from 80.6 percent in June.

Read more: itworld.com